You don’t need a PR team to get media attention. You need an editorial plan.
With more than 12 years of editorial leadership experience, I specialize in crafting narratives that resonate and strategies that amplify your brand’s voice.
Media attention builds from consistent, thoughtful storytelling that aligns with cultural moments, industry trends and your company’s unique perspective—that’s where editorial planning comes in.
As an editor, I spent years developing narratives, writing and editing content and reviewing pitches that almost made sense, but missed the mark on timing or narrative clarity. Now, as a consultant, I help brands flip the script by planning content with editorial instincts first.
“Do you do newsletters?”
“Can you help us refine our brand story?”
“We need a press release that actually gets attention.”
“Any chance you can help us pitch this to editors?”
These are the kinds of questions I get from clients and prospective clients all the time—and the answer is yes.
Whether you’re a brand, a founder, a corporation, a publication or creative professional, let’s work together to turn your story into a headline.
Storytelling
Craft compelling narratives that connect and convert. For brands that need help defining or expressing their voice, I offer narrative development, monthly newsletter writing and ongoing content creation (think blog posts, LinkedIn content or feature stories).
Editorial
Align your content with what the media wants—when they want it. I build editorial calendars that track with media cycles, craft pitches that land and write press releases designed to get attention—instead of getting deleted.
Strategy
Build a smart, scalable content foundation for your brand. Whether you're launching something new or refining what you already have, I help create thoughtful content strategies that align with your goals, voice and audience.
Custom | On-Demand
Got something outside the box? Let's collaborate on a tailored plan that fits your specific needs—whether it’s ad-hoc advice, editing, event programming or something bigger.
